WANGOODS is an innovative brand under Shanghai Wangdi Network Technology Co., Ltd., focusing on trendy toy development and original IP incubation. As a new force in the trendy toy industry, the brand takes "play" and "benevolence" as its core concepts, and is committed to creating trendy toy products with high emotional value through creativity and passion, providing emotional companionship and interesting care. WANGOODS has built a dual-track IP incubation model of "original development + artist cooperation", dedicated to creating an IP ecosystem with both artistic value and commercial potential. The brand's core boasts original IPs such as the INTERESTING Family, SOCKS- the Rabbit, and Shine Key. Meanwhile, it has signed contracts with illustration artists to cooperate in operating the "Habi Lamb" IP, forming a diversified IP matrix.