RAVENSBURGER REVEALS DISNEY LORCANA GAMEPLAY, PLANS ORGANIZED PLAY PROGRAM
4.7.2023, 4:10:45 PM
96

Home /Media Center / Press Release / RAVENSBURGER REVEALS DISNEY LORCANA GAMEPLAY, PLANS ORGANIZED PLAY PROGRAM
4.7.2023, 4:10:45 PM
96

This week, Ravensburger officially revealed the gameplay for its highly anticipated trading card game (TCG), Disney Lorcana. Set to release globally on Sept. 1, Disney Lorcana brings fans of the soon-to-be century-old brand to local game stores across the world, along with Disney’s online store, shopDisney. The magic-filled, strategy card game will debut two weeks early at specialty toy stores, hobby shops, and select game stores as part of Ravensburger’s organized play program on Aug. 18.
In Disney Lorcana, players take on the role of the ‘Illumineer’— a spell casters who wields the magic ink to summon the characters of Disney’s most beloved franchises, or ‘glimmers,’ into battle. Illumineers utilize their glimmers, action cards, and item cards in the search of lost lore. Players can choose to either quest for lore with their glimmers or battle it out with their opponents. The first to accumulate 20 lore wins.
As part of its organized play program, Ravensburger is offering a kit of promo cards, pins, and other prizes to players who participate in select game store events around the globe. Game stores have the option of hosting tournaments or 12-week, participation-based league play events with resources provided by Ravensburger.
Source: The Toy Book

How to Properly Unlock Emotional Value? Four Emerging Trends Revealed by 16 Best-Selling International MESH Toys
In recent years, the mental health challenges faced by children and adolescents have become increasingly prominent, drawing widespread societal attention. In response, the toy industry has swiftly recognized this trend and is accelerating its transformation from traditional "entertainment tools" to becoming "emotional companions" for children. Among these innovations, MESH toys have garnered significant attention and are rapidly emerging.

Precise Insights into Parenting Anxiety! These 4 Toy Categories Become New Favorites Among Gen Z Parents
As consumer demands evolve and parenting concepts iterate, toy products continue to innovate. In 2025, the infant toy market welcomes a new wave of innovation, spanning sensory training to social enlightenment, and role-playing to cognitive development. Global toy brands are competing for user mindshare through differentiated designs. This article analyzes 15 new infant toys recommended by ToyInsider across four core categories, offering fresh perspectives for product R&D.
How Much Are Parents Willing to Pay for "10 Minutes of Silence" During a Trip?
Short getaways, weekend road trips, long-distance holiday journeys... The growing need for children's entertainment during travel has created a blue ocean market full of untapped potential. For toy companies, the challenge lies in packing endless fun into limited space, and combining play with developmental value in short moments. This article focuses on three core categories—construction & sensory toys, interactive travel games, and creative craft kits—highlighting best-selling travel-friendly products. We break down the innovations in portability, functionality, and scenario adaptability, aiming to offer new insights for product development and marketing.

Over 128000 professional buyers with record-breaking at CTJPA’s Four Expos in Shanghai
On October 17, the 2025 China Toy Expo (CTE), China Kids Fair (CKE), China Licensing Expo (CLE) and China Preschool Expo (CPE) concurrently held at Shanghai New International Expo Centre concluded successfully. This premier "Four-Expo-in-One" event organized by China Toy and Juvenile Products Association (CTJPA) covered 230,000 sqm floor space, with 2,629 exhibitors from 41 country and regions, especially manufacturers from 30+ production hubs. The three-day physical expos attracted 128,768 professional buyers from 185 countries and region. It shown China’s dynamic economy and extensive market potential.